Privacy
Policy

ProGuard Roofing operates the https://www.proguardroofing.com/ website, which provides the SERVICE.

For a better experience using the Service, the company may request personally identifiable information including name, phone number, and postal address. This information is used to contact or identify you.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

When visiting the Service, the company collects Log Data sent by your browser. This may include your computer's Internet Protocol address, browser version, pages visited, time and date of visit, time spent on pages, and other statistics.

Cookies are files with small amounts of data commonly used as anonymous unique identifiers. These are sent to your browser from visited websites and stored on your computer's hard drive.

The website uses cookies to collect information and improve the Service. You may accept or refuse cookies and know when a cookie is being sent. Refusing cookies may prevent use of some Service portions.

In addition to the cookies described above, we use the following third-party services. These only load after you accept cookies through our consent banner:

• Google Analytics (GA4) — collects anonymized information about how visitors use our site, such as pages visited, time on site, and browser type.
• Google Ads — measures conversions from our advertising campaigns (for example, when someone submits a contact request after clicking one of our ads).

If you decline cookies, neither Google Analytics nor Google Ads will load. You can change your choice at any time by clearing your browser cookies and revisiting the site. Both services are provided by Google and are subject to Google's Privacy Policy.

The chat assistant on this site is powered by Anthropic. What you type — and any name, phone number, email address, or property address you give it — is sent to Anthropic to generate a reply. Anthropic processes it on our behalf and does not use it to train its models.

The conversation is held for 12 months, the same period as a lead, so you can pick it back up later. It is deleted automatically after that.

If you ask the assistant to price a roof, the property address is sent to the same satellite measurement provider used by the Quick Estimate tool.

If you ask us to follow up, the contact details and notes from that conversation are saved as a lead and emailed to our team. Leads are kept for 12 months and then deleted automatically.

Please do not share payment card details, Social Security numbers, or other sensitive personal information with the assistant. It has no reason to ask for any of them.

See our Terms of Service for what the assistant is and is not — in short, it can be wrong, and it does not give binding quotes.

Third-party companies and individuals may be employed to facilitate the Service, provide the Service on behalf of the company, perform Service-related services, or assist in analyzing Service usage.

These third parties have access to Personal Information to perform assigned tasks but are obligated not to disclose or use information for any other purpose.

• Anthropic — the AI provider behind our chat assistant. Messages you send it are processed by Anthropic to generate replies. Subject to Anthropic's Privacy Policy (anthropic.com/legal/privacy).
• Google reCAPTCHA — used to keep automated abuse off our forms and chat. Subject to Google's Privacy Policy (policies.google.com/privacy).

The company values trust in providing Personal Information and strives to use commercially acceptable protection means. However, no internet transmission or electronic storage method is 100% secure and reliable, and absolute security cannot be guaranteed.

The Service may contain links to other sites. Clicking third-party links directs you to those sites. These external sites are not operated by the company. Review their Privacy Policies accordingly. The company has no control over and assumes no responsibility for content, privacy policies, or practices of third-party sites or services.

Services do not address anyone under 13 years old. The company does not knowingly collect personally identifiable information from children under 13. If discovery occurs that a child under 13 provided personal information, it is immediately deleted from servers. Parents or guardians aware of such situations should contact the company.

ProGuard Roofing offers SMS text message communications to customers providing express written consent. Opting in means agreeing to receive text messages at the provided phone number.

Types of messages: Appointment reminders, estimate follow-ups, project updates, and occasional promotions related to roofing services.

Message frequency: Typically no more than 2 to 4 messages per month, varying based on customer interactions. Message and data rates may apply depending on mobile carrier and plan.

Opt-out: Reply STOP at any time to unsubscribe. One confirmation message will be received; no further texts will be sent. Reply HELP for assistance, or contact info@proguardroofing.com or (623) 262-7752.

Mobile phone numbers and SMS opt-in data will not be shared with third parties or affiliates for marketing or promotional purposes.

The company may update the Privacy Policy periodically. Visitors are advised to review this page regularly for changes. Changes are communicated by posting the new Privacy Policy on this page and become effective immediately upon posting.

For questions or suggestions about the Privacy Policy, contact us via the contact form, by phone at (623) 262-7752, or by email at info@ProGuardroofing.com.